11/16/2018 – On Trying Again. And Again. And Again.

My Jenna Cole photography website is down, has been for several weeks now and I’m struggling to find the motivation to get it back up again. Thanks to our many relocations, and a few course corrections, this will be the 7th time I’ve put myself out there in this way and said “I’m really doing this. I’m making the photography business a priority and I’m going to do the work build it into something more than it is today.”

Last week my cousin asked if would be too much of a bother for me to do family photos for them. Family photos? One of the few things in life that consistently feeds my soul in exactly the way I need and that I would do every weekend if I could? Would that be too much for her to ask???

She wasn’t using the word bother because she wanted me to do it for free, she used it because she didn’t know I’m “doing this” anymore and thought it might be an imposition. She didn’t know I look out my front window on a regular basis and think “I wish I had someone to photograph in this light.” I found this exchange to be a bit embarrassing (no one is going to buy a biz marketing course from me anytime soon), informative, and a little bit inspiring. Even though I have a handful of repeat clients there’s always some voice in my head telling me I’m not being booked because no one except me finds any value in my work (in that case I should just document my life and pursue personal projects, no need to spend all the time building a website from scratch). But that cousin of mine shifted my inner dialog a bit because I have evidence now, for at least one person, that what I’m facing down is in some way as simple as marketing better.

And yet, I’ve drafted no plans and made little efforts. Because I’m embarrassed. Or conflicted. Or confused. A tangle of emotions that can summed up with the question “Is this optimism+persistence or naivete+failure?” At what point are the website rebrands and the marketing blitzes and the promotional offerings a joke everyone is in on except me?

Or is this just what it is? It’s trying, and trying again. It’s Edison and his light bulbs. It’s every children’s book you’ve ever read about kids who try and try and try and then they flew. It’s drowning out the voices, internal and external, that laugh at our efforts and revel in our disappointments.

I’ll forever be a pessimistic pragmatist about the photography industry today. The consumer and smartphones cameras are so good now that the pool of opportunities will forever be reduced. Not as many people need or want what I have to offer. But there is plenty of evidence that there is something there for me if I’m willing to put in the work.

I just have to try. Again.


  1. “I look out my front window on a regular basis and think “I wish I had someone to photograph in this light,” <— this hit me in my core. This year has been challenging for me as well, and I feel the same way that you do- that the pool of those who appreciate professional photography shrinks every time the newest phone comes out. I feel like you do as well, in that I'm booking… but is it enough? My pricing is too low, but if I raise it, I know I'll alienate a large swath for the few people who trust me already. I keep chugging along this rail with you <3


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